Do your items sit online with no attention at all? Or perhaps you are getting views and likes on your posts, but you never get sales? Read on friend- there is hope! Poshmark newbies and seasoned sellers alike can fall into these common seller traps! Maximize your closet and get your listings to work for you.
If you are really new to Poshmark and need the basics, check out my post The Top 10 Tips Every New Poshmark Seller Needs to Know! If you are confident with the basics, read on to see the top 10 mistakes I see other sellers making on Poshmark!
1. Photo backgrounds- I said it before and I’ll say it again- pictures really are worth 1,000 words! your photos are the most important aspect of your listing. Your cover photo is the first impression customers have of your item. So avoid laying out items on your carpet, back of your door, or bed. If you don’t have a professional setup, all you need is a bit of blank wall in your house and a thumb tack to hold your hanger. You don’t need to invest a lot of money into your photo setup.
2. Lighting- A great photo setup can be ruined by poor lighting. Natural light (the sun) is best. I started reselling by taking all my photos outside on the porch!
3. Titles- When buyers look for items, they type keywords into the search bar. In order to get more exposure, use these popular search words in your description. Poshmark gives your 40 characters- use them! Turn “Blue Dress” into “American Eagle Blue Floral Print Mini Dress Small”. Stuck on what to write? Check out my closet @visiblysold to see how I use keywords in my titles and descriptions.
4. Sometimes Quality is Quantity- Poshmark lets you upload 16 photos and one video under 15 seconds. Take photos of different angles, the front, back, and sides of your item. Other helpful pictures include close ups of prints or knits, close up photos of flaws, or close up of any beaded or button detailing. I don’t have any items in my closet with less than 3 photos, and those posts tend to be of cheap items like baby clothes.
5. Description, Description!- Poshmark buyers like descriptions (even though not everyone reads them!). Use the 500 character limit to tell your user about aspects of your item, such as material, age, and brand. Always remember to note any flaws on the item in your description. Turn “cute dress, worn once” to “American Eagle Outfitters size small dress. Blue floral print, fit n’ flare style with circle skirt. Worn once to a wedding, in great condition!”
6. Measurements- I always recommend all sellers take measurements on all adult clothes. Why? First, it gives a good impression to buyers. It looks professional and some buyers use the measurements to estimate fit. Second, it covers your back as a seller. Poshmark does not allow returns for fit, but your customers can open a case over anything for any item. If you get a return request for fit, you can generally win these cases by pointing out you provided approximate measurements in your description. Unless you are measuring in centimeters, I always say approximate so I can round a bit to the nearest 1/4″.
7. Annoying Your Customers- I’ve noticed some random sellers adding an assortment of items to my bundle and leaving a message like “I have so many items you will love in my closet! Come check it out!” Poshmark is a big community, but being pushy and promoting yourself like this is frowned upon in the posh community. Don’t pressure buyers to make a purchase in your bundle, and don’t randomly solicit other poshers. Also, don’t promote your closet or items on another person’s post. This is a great way to get your comments flagged and deleted while annoying other poshers.
8. Not Sending Offers- Offers to likers make sales! I made an offer to likers sale while writing this post! Lots of sales on Poshmark are impulse buys. Don’t wait too long to send out your offers, if someone is actively shopping to make a purchase sometimes waiting can mean they purchase something else. Send a deal they will love!
9. Your Price is Crazy- It’s like Goldilocks and the three bears- your price can’t be too high or too low, it needs to be just right. Before you set your item price, look up similar items and see how other sellers priced them. Want to see what sold? Use Poshmark’s filter feature to view only sold items in that brand, and see how much they have sold for in the past. Set your Goldilocks price that can be bargained down at least 20% for an offer to likers sale.
10. You’re Miserable or Fustrated- Life is too short to be miserable. If your closet is stressing you out, take a step back and figure out what part is bothering you. Resale can be a 24/7 type hustle, and taking breaks is important to avoid burnout. Remember that Poshmark sales are always slow at first, that everyone has down days and sometimes lady luck isn’t on your side. Consistency is key in this business- even if you aren’t making sales, posting more items and updating old listings is a great way to get out of a sales slump.
That’s it for me today! If you are looking for more resale advice, follow this blog and/or find me at @visiblysold on Instagram for more resale advice, humor, and community engagement! Good luck and happy poshing!
Rosie Zbaracki, Co-Owner Visibly Sold