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Cross-Listing and Selling on Different Platforms- What You Need to Know!

Triple the platforms- triple the sales? Selling on multiple reseller platforms (Like Mercari, Depop, Ebay, Etsy, and more) can be a huge leap in sales for your business. However, you’ll get the most out of it if you learn how to strategize your approach. Here are four tips and tricks I’ve learned while selling on multiple reselling platforms like ListPerfeclty! Use my code Visibly Sold for 30% off your first month!

Organize your Inventory Organizing your inventory is key when you are selling on multiple platforms. Keeping your inventory system clean, organized, and up to date will help you avoid losing items or double selling things!

Start One Platform at a Time Every platform is different, but every platform requires some time to build the profile, create a pool of buyers, and establish a presence on the platform. I recommend starting on one platform, creating a presence, and then starting another to maximize sales.

Create a “Deletion” Strategy What happens when something sells on one platform? It’s important to create a routine or systems so you DO NOT FORGET to delete that item from any other platforms. Double selling an item can really hurt you- ebay has a 4% cancellation rate before you end up a below standard seller!

Know your Niche & Consistency is Key! The items you sell will be your “niche” as a seller. Find out what items sell well for you, and try to sell to that audience. Remember, consistency is key! It’s important to note that consistency is key- your niche won’t be able to buy your items if you don’t keep posting!

There is so much to learn when cross-listing, but the good thing is that you don’t need to learn it all at once! I think the best way to learn is by doing, so go ahead and give it a shot!


Author: Rosie Zbaracki, Co-Owner Visibly Sold

Thrift addict, cat lover, and sustainability advocate. Get more reseller, thrift, and sustainability content on http://www.visiblysold.com or on Instagram!

Published September 2021

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5 Mistakes I Made as a Beginner Reseller

One of the biggest things that holds people back from just jumping into something new is the fear of messing up. The wonderful thing about the internet, however, is that it’s great for documenting people’s failures!! Read on to learn about 5 mistakes I made when I began reselling, and how you can avoid them!

Mistake #1: I didn’t Calculate my Shipping!

Calculating shipping is important! If you overestimate how much something weighs, you and your buyer might be overpaying (which could be costing you sales). If you underestimate shipping, you might end up losing money on your items. Paying for EXACTLY the right amount of shipping is what’s best for you and the buyer, even though it costs a bit upfront. Investing in a shipping scale is a great way to make sure you are only paying for what you need.

Mistake #2: I Mixed Up Shipping Labels on 3 Items!

I ended up mixing up three Ebay shipping labels, and I dealt with that mistake for months! It’s easy to get in a rush and forget to double check that the item in the box matches your shipping label. Create a system that works for you to make sure that your labels are always ending up on the correct packages!

Mistake #3: I didn’t Keep my Inventory Organized!

This has bit into my profit more than once. Not only is losing inventory a waste of time and a loss of money, but it’s stressful and frustrating! Avoid yourself the trouble and create an inventory system ASAP! Numbering items and putting them in totes, and recording their location, is one of the only ways I’ve found to make sure that inventory doesn’t grow legs.

Mistake #4: I didn’t Check the Comps!

Just because an item is cheap doesn’t mean that it’s worth selling! This is also true with “BOLO” brands, trending items, and things you’ve sold in the past. Trends in the market change, and just because you might have been able to sell a starbucks mug in 2019 for $200 doesn’t mean you can do it now. Fads, as well as supply and demand, change market prices all the time. Before investing in inventory, try to figure out how much money you can actually make from each piece.

Mistake #5: I didn’t Include Measurements!

There is more than one reason to include measurments!

  1. They can help you win return cases. If a buyer isn’t happy with how an items fits, they will sometimes ask to return the item. Most platforms do not allow fit as a return reason, and by providing item’s measurements you can show that the buyer had the ability to see the exact fit of the garment.
  2. They help make sales. Buying clothes online can be hard fit-wise, and providing measurements gives buyers assurance regarding their purchase.

Those are 5 mistakes I made when I began reselling and how you can avoid them! I hope that this advice gives you some new ideas of ways to improve your reseller business on Poshmark, Ebay, Etsy, Mercari, Depop, Amazon, or other reselling platforms! Interested in learning more about reselling? Join us on Instagram @Visiblysold!

Author: Rosie Zbaracki, Co-Owner Visibly Sold

Thrift addict, cat lover, and sustainability advocate. Get more reseller, thrift, and sustainability content on http://www.visiblysold.com or on Instagram!

Published September 2021

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Are You REALLY Making Money at Your Resale Business?

It’s not hard to understand the concept of reselling. You buy something used for less than it’s resale value, list it on an online platform, and sell it for a profit. However, lately I’ve seen a lot of resellers talking about profit rather than sales numbers- which is how it should be! If you sell 15 items, but only make a dollar profit per item, odds are you aren’t really making money. Read on for some great tips on how to measure your profitability. It gets a bit mathy, but stay with me.

The Hidden Costs of Reselling

Most people forget about the “hidden” costs! Some people see reselling as a hobby, and they don’t mind spending hour after hour scouring all the thrift stores in the area on a daily basis. However, the question becomes, how much time do you really spend sourcing?

Example:

Trish visits three thrift stores on her day off. She spends 1 hour per thrift store, 1 hour in driving time, and finds 15 items. Each item was $4.99, and expects the sale price on Poshmark to be $35. At the time of sale, Poshmark will take a 20% fee of $7. Trish wants to make a least $15 per hour. Is she achieving her goal?

Trish’s Costs:

  1. Time sourcing (4 Hours)
  2. Gas Money (let’s say 2 gallons of gas used at $3.50 a gallon)
  3. $4.99 per piece COG (Cost of Goods)
  4. Time cleaning, photographing, and listing (1/2 hour per piece with 15 pieces, 7.5 hours)
  5. Cleaning supplies ($0.25 per piece, $3.75)
  6. Poshmark fees (20% anything over $15)
  7. Time spent maintaining listings, packaging, and inventory management (15 min per piece, 3.75 hours)
  8. Packaging supplies ($0.25 per piece, $3.75)

Trish’s Gross Profit (assuming everything sold at full price of $35 a piece):

Total of costs: $423.10

  1. Labor Costs (Trish’s time of 15.25 hours at $15 an hour): $228.75
  2. Gas Costs: $7
  3. COG: 74.85
  4. Poshmark Fees $105
  5. Supplies $7.50

Profit – Costs = $101.90! so, YES, Trish is meeting her goal! To find out her hourly rate, take the gross profit and subtract the gas, COG, poshmark fees, and supplies.

Total Dollar Per Hour: $21.68

Now it’s Your Turn

Try the math for yourself! Need help? Contact us @visiblysold on instagram!

Author: Rosie Zbaracki, Co-Owner Visibly Sold

Thrift addict, cat lover, and sustainability advocate. Get more reseller, thrift, and sustainability content on http://www.visiblysold.com or on Instagram!

Published September 2021

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Sourcing Better Stuff

You can have a high definition camera with a top of the line lighting set up, but no one is going to care if your product doesn’t have a market demand. So, how can you figure out what items are trending? And, the harder job, how do you source better items in YOUR area using YOUR resources? Read on!

Lean how to source better in your own community!

What’s Trending?

You don’t need to have to be a fashion insider to keep up with trending fashion when you have Google! Spend 20 minutes surfing the web. Websites like Vogue, ELLE, or Harper’s Bazaar reliably have quick articles on fashion trend reports. Since people like to mimic designer styles, knowing what is “in” can help you sell pieces with more value (making you more cash)!

What do you Know?

One of the best reseller tips I can give is sell what you know! If you aren’t into high fashion, but you know a lot about hunting gear, then specialize in hunting gear! Knowing your market, the major brands in that market, and their resale values are keys to running a successful business. Spending time on Youtube or reading blogs is a great way to learn more about new seller niches and brands.

What can you Find?

You can know all about Gucci and Prada, but that doesn’t really matter if you can’t source any of it! The items you are able to source often depend greatly on where you live. More affluent areas may have more expensive brands. Areas with older populations may be able to source more vintage items, while areas with lots of schools might find a lot of childrens’ clothes.

Spend some time researching your community, learning about your neighborhood, and visiting local stores and garage sales. Looking at census reports and data about your community can help narrow down the demographics near you. Look for auction houses, storage units, and liquidation companies in your area. These are all great places to start sourcing for deals!

What you can find is a huge impact on what you can sell!

Who do you know?

Tell people what you do! Friends, family members, and even complete strangers might be exactly the person you need to talk to in order to hustle up some great inventory. Networking with other resellers is a great way to learn about new ways to score inventory, as well as other sellers successes and failures with other methods. Chatting up local estate sale companies or thrift store owners is a great way to get the inside scoop on their sales and deals.

Author: Rosie Zbaracki, Co-Owner Visibly Sold

Thrift addict, cat lover, and sustainability advocate. Get more reseller, thrift, and sustainability content on http://www.visiblysold.com or on Instagram!

Published September 2021

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The Top 10 Mistakes You’re Making on Mercari

Do your items sit online with no attention at all? Or perhaps you are getting views and likes on your posts, but you never get sales? Read on friend- there is hope! Mercari newbies and seasoned sellers alike can fall into these common seller traps! Interested in different reselling platforms? I published an article similar to this about Poshmark that you can see here! Maximize your closet and get your listings to work for you!

New to Mercari? Get up to $30 off by using this link on your mobile device after installing the Mercari app!

This stack includes sales from multiple seller platforms!

Though reselling is the same basic concept on all platforms (find item, list item, sell item, ship item), each platform has its own pros and cons. Tips on Mercari will be similar to tips on other platforms, but due to unique Mercari features, doing things differently will get you better results!

  1. Photos. Are. Everything! When you shop on Mercari, the only thing your buyer see is a picture and a price! If those grab the buyer’s attention, they can click on the post and view your title, description, and other attributes. If your cover photo doesn’t make a buyer want to see more, then there is little likelihood that they are going to make a purchase.
  2. No One Reads the Descriptions- This might not always be true, but buyers are notorious for not reading descriptions! Make sure you have pictures from all angles, and don’t hide any flaws. Hiding flaws isn’t just unethical, but it can cause unhappy buyers when they get the item in person! Mercari is notorious for siding with buyers, so make sure your are completely transparent.
  3. You Don’t Use the Description- Wait, this is hypocrisy! Didn’t you just say no one reads the descriptions? Yes, but it’s important that you use the description to describe the object. This covers your back for any return cases you might get, and it makes your post more searchable for buyers. Interested learning more about using keywords? Follow my blog for future posts about keywords and how you can get them to work for you!
  4. You Aren’t Putting the Correct Weight- Weighing items can save you (and your buyers) TONS of money! When you overestimate your shipping weight (say, thinking it weighs 3 pounds when it actually weighs 2) can cause you or your buyer to pay for more shipping than necessary. That’s waisted money! If you underestimate your shipping costs (say you think it weighs 2 pounds and it actually weighs 3), Mercari and the Postal Services will charge you per ounce underestimated. This can often be exorbitantly expensive, and the best plan is to avoid it by choosing the right weight! A $20 scale will pay for itself.
  5. Measurements- I always recommend sellers take measurements on all adult clothes. Why? First, it gives a good impression to buyers. It looks professional and some buyers use the measurements to estimate fit. Second, it covers your back as a seller. Mercari does not allow returns for fit, but your customers can open a case over anything for any item. If you get a return request for fit, you can generally win these cases by pointing out you provided approximate measurements in your description. Unless you are measuring in centimeters, I always say approximate so I can round a bit (to the nearest 1/4″).
  6. Your Price is Crazy- It’s like Goldilocks and the three bears- your price can’t be too high or too low, it needs to be just right. Before you set your item price, look up similar items and see how other sellers priced them. Want to see what sold? Use Mercari’s filter feature to view only sold items in that brand, and see how much they have sold for in the past. Set your Goldilocks price that can be bargained down at least 20% for an offer to likers sale. Buyers like deals!
  7. You Don’t Review your Buyers- After every transaction where a buyer rates you, the seller also has an opportunity to rate the buyer. This is your final chance to say thank you! Making a good impression here is a great way to help drive return customers!
  8. You Haven’t Completed your Profile! People like to know who they are buying from. Adding a photo of yourself helps build trust with the customer, as well as going through Mercari’s third party verification options. This puts badges on your profile that let buyers know you are a real person! This includes linking you Facebook account and verifying your identity.
  9. You Aren’t Re-Posting your Items– Mercari’s algorithm features newer items at the top of the feed, and older items are pushed lower in the search results. The older your item is, the less likely it is to be seen by buyers. Using a cross-listing service like List Perfectly can help take a lot of the effort out of re-listing items. You can click here to learn how cross-listing services can up your sales game! You can use code VISIBLYSOLD for 30% your first month of List Perfectly!
  10. You are Working in Spurts- All resale platforms reward consistency! Doing a little bit of work every day will over time return more than doing it all in one day. This doesn’t mean you need to source, photograph, and list every day! Taking photos and sourcing in batches can help make listing everyday more reasonable (Especially for part-time sellers!).

There are some of my top mistakes that I see other Mercari sellers making! Stay tuned for next Wednesday’s reseller tips!

Author: Rosie Zbaracki, Co-Owner Visibly Sold

Thrift addict, cat lover, and sustainability advocate. Get more reseller, thrift, and sustainability content on http://www.visiblysold.com or on Instagram!

Published August 2021